McMahon Group approaches membership marketing in a totally unique way. We stress attracting new and retaining existing members by first and foremost having "very satisfied" existing members, improving club value, having better communications and involving members and their families in all aspects of club life. Have no doubt, "very satisfied" existing members bring in new members. "Very satisfied" existing members are the secret to every club's success.

McMahon Group analyzes a club's offering as to all its basic services and facilities to determine the existing satisfaction levels being achieved. Then, programs are put in place to improve satisfaction and to activate members to promote membership in the club. Every club wanting to achieve maximum membership success must have a Strategic Plan focusing on its success. Its future vision must be directed with the right insight and have the dedicated leadership, so members are attracted to clubs.

If clubs want to attract members, discounting initiation fees and dues is only a short-term fix. It is never a long range solution to membership problems. The auto industry in our country tried this strategy, and it failed miserably. Great clubs are all about providing great quality and value to members. That is why they will want to join.

If we can assist your club with membership marketing or to schedule a First Impressions visit, please contact Alison McMahon Duffy at aduffy@mcmahongroup.com or 1.800.365.2498.

Private Club Marketing is the industry preferred internet marketing, email services and Club communications specialists.

Club Mark has provided membership marketing and strategic planning services for the past 25 years to over 600 clients. CMC will provide your Club the personalized &unique program intended to endure long after the initial consultation has been completed.

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